Adform on new websites
Demand-side platform and advertising technology for programmatic ad buying, serving and conversion tracking.
- Sites using Adform
- 91
- since Jun 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 19
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | Jun 15, 2026 |
|---|---|
| Last seen | Oct 19, 2026 |
| Website | site.adform.com |
What we found
- Adform appeared on about 41 new sites in the last 30 days.[1]
- Eight in ten new Adform sites also use Google Tag Manager.
Share of new sites using Adform
The line is the 7-day average share of new sites that use Adform, since 10 September.
Who uses Adform
| Type | Sites | Share | Bar |
|---|---|---|---|
| Finance | 6 | 27.3% | |
| Crypto | 5 | 22.7% | |
| Games | 3 | 13.6% | |
| Content | 2 | 9.1% | |
| Design | 1 | 4.6% | |
| Developer Tools | 1 | 4.6% | |
| Health | 1 | 4.6% | |
| Marketing | 1 | 4.6% | |
| Productivity | 1 | 4.6% | |
| Social | 1 | 4.6% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 Switzerland |
2 | 18.2% | |
 France |
2 | 18.2% | |
 Germany |
1 | 9.1% | |
 Spain |
1 | 9.1% | |
 UK |
1 | 9.1% | |
 Greece |
1 | 9.1% | |
 Netherlands |
1 | 9.1% | |
 Sweden |
1 | 9.1% | |
 Slovakia |
1 | 9.1% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 21 | 23.1% | |
| .live | 12 | 13.2% | |
| .org | 9 | 9.9% | |
| .ch | 6 | 6.6% | |
| .es | 4 | 4.4% | |
| .fr | 4 | 4.4% | |
| .net | 4 | 4.4% | |
| .online | 4 | 4.4% | |
| .sk | 4 | 4.4% | |
| .se | 3 | 3.3% |
Advertising on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Facebook Pixel
|
47.2% | ||
| 2 | – |
Google Ads
|
37.2% | ||
| 3 | – |
Google AdSense
|
17.7% | ||
| 4 | – |
TikTok Pixel
|
10.7% | ||
| 5 | – |
Pinterest
|
8.1% | ||
| … | |||||
| 96 | ▲20 |
Adform
|
<0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Adform is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #85 in Advertising, up from #105 in August. All 1289 in Advertising
Often used with Adform
| Tool | Sites with both | vs all new sites |
|---|---|---|
Magnite
|
36 | 11412x |
Criteo
|
35 | 3341x |
Facebook
|
40 | 73x |
|
Google Ads
|
53 | 22x |
YouTube
|
33 | 20x |
Tools that turn up far more often on Adform sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Adform
6 of the 91 sites using Adform are product launches we list individually. The other 85 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
Watches, exports and the API give you all 91 sites using Adform, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Adform when we detect Adform on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites