Lotame on new websites
Data management platform for audience targeting
- Sites using Lotame
- 70
- since May 2026
- Last 30 days
- 0.0%
-
of new sites, to Oct 18
no change on the 30 days before - Last 7 days
- 0.0%
- of new sites, 7-day average
no change on the week before
| First seen | May 14, 2026 |
|---|---|
| Last seen | Oct 16, 2026 |
| Website | lotame.com |
What we found
- Lotame appeared on about 24 new sites in the last 30 days.[1]
- Eight in ten new Lotame sites also use Google Tag Manager.
Share of new sites using Lotame
The line is the 7-day average share of new sites that use Lotame, since 10 September.
Who uses Lotame
| Type | Sites | Share | Bar |
|---|---|---|---|
| Games | 18 | 52.9% | |
| Crypto | 4 | 11.8% | |
| Marketing | 3 | 8.8% | |
| Health | 2 | 5.9% | |
| Content | 1 | 2.9% | |
| Design | 1 | 2.9% | |
| Developer Tools | 1 | 2.9% | |
| E-commerce | 1 | 2.9% | |
| Education | 1 | 2.9% | |
| Hiring & HR | 1 | 2.9% | |
| Social | 1 | 2.9% |
| Country | Sites | Share | Bar |
|---|---|---|---|
 Canada |
3 | 21.4% | |
 UK |
2 | 14.3% | |
 US |
2 | 14.3% | |
 Chile |
1 | 7.1% | |
 Germany |
1 | 7.1% | |
 Indonesia |
1 | 7.1% | |
 India |
1 | 7.1% | |
 Malaysia |
1 | 7.1% | |
 Philippines |
1 | 7.1% | |
 Russia |
1 | 7.1% |
| Ending | Sites | Share | Bar |
|---|---|---|---|
| .com | 37 | 52.9% | |
| .org | 5 | 7.1% | |
| .online | 4 | 5.7% | |
| .net | 3 | 4.3% | |
| .ca | 2 | 2.9% | |
| .live | 2 | 2.9% | |
| .pro | 2 | 2.9% | |
| .space | 2 | 2.9% | |
| .tools | 2 | 2.9% | |
| .uk | 2 | 2.9% | |
| .cl | 1 | 1.4% |
Advertising on new sites
| # | Movement | Tool | Share of category | Bar | |
|---|---|---|---|---|---|
| 1 | – |
Facebook Pixel
|
47.2% | ||
| 2 | – |
Google Ads
|
37.2% | ||
| 3 | – |
Google AdSense
|
17.7% | ||
| 4 | – |
TikTok Pixel
|
10.6% | ||
| 5 | – |
Pinterest
|
8.1% | ||
| … | |||||
| 117 | ▼29 |
Lotame
|
<0.1% | ||
All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #120 in Advertising, down from #91 in August. All 1287 in Advertising
Often used with Lotame
| Tool | Sites with both | vs all new sites |
|---|---|---|
ID5
|
50 | 15155x |
Prebid.js
|
48 | 3764x |
Criteo
|
30 | 3713x |
Amazon Publisher Services
|
35 | 951x |
|
Google Ads
|
52 | 28x |
Tools that turn up far more often on Lotame sites than on new sites in general, and how many times as common each one is there.
Recently launched products built on Lotame
11 of the 70 sites using Lotame are product launches we list individually. The other 59 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.
-
National Id Digital PH
nationaliddigital.ph
-
CTF Challenge Generator Suite
8gwifi.org
-
NiaMeowDB
meowdb.com
Japan
Watches, exports and the API give you all 70 sites using Lotame, from £15 a month.
Notes
- These figures cover websites that went live since April 2026, not the web as a whole.
- Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
How this page is made
FirstSited looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Lotame when we detect Lotame on it at that look.
Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How we detect technologies · How we find new sites