OneTag on new websites

1. OneTag appeared on 17 new sites in the last 30 days.^[1]
2. Eight in ten new OneTag sites also use Criteo.

The line is the 7-day average share of new sites that use OneTag, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
147	▲38	OneTag	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Among September launches it ranked #120 in Advertising, up from #158 in August. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
Equativ	34	60359x
Magnite	32	21473x
Criteo	35	7073x

Tools that turn up far more often on OneTag sites than on new sites in general, and how many times as common each one is there.

2 of the 43 sites using OneTag are product launches we list individually. The other 41 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
챗플(Chatple) - AI 캐릭터 채팅 · 롤플레이 챗봇 mybaebae.ai · South Korea	Sep 2
SportBusy sportbusy.com · United States	May 16

Watches, exports and the API give you all 43 sites using OneTag, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.