Equativ on new websites

1. Equativ appeared on about 29 new sites in the last 30 days.^[1]
2. Eight in ten new Equativ sites also use Google Analytics.

The line is the 7-day average share of new sites that use Equativ, since 10 September.

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.7%
4	–	TikTok Pixel	0.8%	10.7%
5	–	Pinterest	0.6%	8.1%
…
108	▲8	Equativ	<0.1%	<0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Equativ is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #92 in Advertising, up from #100 in August. All 1289 in Advertising

Tool	Sites with both	vs all new sites	Bar
OneTag	34	60359x
Magnite	51	18627x
PubMatic	36	9191x
ID5	33	8870x
Criteo	52	5720x

Tools that turn up far more often on Equativ sites than on new sites in general, and how many times as common each one is there.

1 of the 79 sites using Equativ are product launches we list individually. The other 78 are new business and personal sites: they count towards the figures above but are not listed here. A watch sends them to you.

Site	Found	Also detected
WorldVision worldvision.in · India	Jun 18

Watches, exports and the API give you all 79 sites using Equativ, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.